Release date: 2016-10-28
On the one hand, it is the mediocrity of doctors, not paying money to treat these doctor-patient disputes; on the other hand, in recent years, doctors have added an average of only 4.4% per year, and more and more young people are reluctant to be doctors. Even when the relevant departments came out to make statements that the Chinese doctors’ general income was low, they were ruthlessly and ridiculed by the masses. The great profession of doctors who saved the wounded and wounded was misunderstood by the people and took on the nickname.
Recently, we can see that some domestic and foreign universities and research institutions have explored “VR+Medicalâ€. We have some gaps with developed countries in the medical level, but through the force of VR, can we drive medical care to keep pace with the world? What? Like the last discussion of "VR+Museum", VRZINC today will discuss with you whether VR/AR technology can solve some of the problems in China's medical care.
The doctor is very profitable? Doctors add only 4.4% a year
Black-hearted doctors are rich in oil and easily earn hundreds of thousands. If you ask most people about the doctor's career income, you will get the answer. With the occurrence of doctor-patient disputes across the country, doctors, doctors, doctors, doctors and even doctors have been on the streets. What is more tragic is that there is a large group of people who start to marry doctors regardless of the truth. . The author has a classmate who is engaged in the medical industry. Every time he talks about these things, he has a lot of anger.
People are awesome, and some of the problems in China's medical care are guided by social ethos and public opinion, and the spearhead is concentrated on doctors.
Learning hardship, low income, not being understood by ordinary people, it is no wonder that more and more people are unwilling to be doctors. However, medical care is a major event in human life. The demand for doctors in society has been increasing. People are difficult to see a doctor. Further intensified.
The emergence of VR/AR technology has given China a medical opportunity. Why do you say this?
As mentioned at the beginning, “VR+Medical†is already being done by some universities and institutions, and the main application directions can be divided into four categories: virtual surgery training, intensive clinical diagnosis, telemedicine, and mental illness treatment.
Virtual surgery training
Virtual surgery training can be said to be a clearer prospect of the current "VR + medical" application. A key issue in doctor training is practical learning, limited conditions for clinical learning, and the emergence of VR provides a solution.
For example, Nicklaus Children's Hospital teamed up with VR/AR Next Galaxy Corp to create software designed for hospital surgery. The technology centers on virtual reality medical teaching software and guides users through the steps of Foley catheter placement, cardiac resuscitation and wound care.
The Virtual Reality Center at Western University of California Health Sciences includes zSpace display, Anatomage virtual dissection table, Oculus Rift and Stanford University anatomical models on the iPad to help students learn about dentistry, orthopedics, veterinary medicine, physical therapy and nursing with VR. .
Taiwan Kehui Medical Clinical Training Center is also using computer and professional software to construct and provide VR medical training. The center not only provides doctors with a more realistic experimental environment, but also reduces the damage of traditional training to animals.
The Sichuan University of China has also launched the VR application of "Human Health 3D System Anatomy" to help students observe the various organs and structures of the human body on the screen in a three-dimensional manner.
This kind of training in the virtual reality environment solves the limitations of experimental materials such as human specimens and animal specimens, and helps medical students to better study and train. On the other hand, it may be possible to shorten the training time of domestic medical students and train students with higher professional literacy in a shorter period of time to let them quickly step into the job.
Strengthen clinical diagnosis
The combination of AR and clinical diagnosis is also a direction that “VR+medical†is very close to commercial marketization. Earlier, there was news that a cardiologist used Google glasses to clear a right coronary artery blocked by a 49-year-old male patient. Coronary artery imaging (CTA) and three-dimensional data are presented on the display of Google Glass, and based on these images, the doctor successfully directs blood to the artery.
There are also teams in the country who are researching AR technology. The doctor will not diagnose the two-dimensional film in the future, but transform it into a stereoscopic dynamic image, allowing the doctor to observe the lesion structure from any angle and freely.
Telemedicine
Telesurgery is an important part of telemedicine. At the time of surgery, the surgeon operates in a virtual patient environment to control the movement of the robot that is performing surgery on the actual patient at a distance. At present, experts from the Georgia Medical College and the Georgia Institute of Technology have collaborated to develop robots for remote eye surgery. These robots perform eye surgery safer under the control of an experienced ophthalmologist without the need for the doctor to go to the scene.
In the No. 1 document issued by the central government in January this year, the state clearly proposed policy support for telemedicine, and hoped to use telemedicine to develop the rural medical and health industry. Nowadays, some cloud hospitals have gradually emerged in China. Under the guidance of national policies, the development of telemedicine is bound to accelerate.
The emergence of telemedicine can also alleviate the current shortage of talents in primary health care in China. At the same time, some doctors can also serve more patients through telemedicine, thereby increasing their income.
Mental illness treatment
In the end, this piece is mainly about the prospect of foreign countries attaching great importance to the market for mental illness treatment, but there is still a long way to go in China.
Currently in foreign countries, VR is used to treat traumatic sequelae of veterans, phantom limb pain in children with disabilities, children with ADHD, autism, cognitive dysfunction, etc., even to improve acrophobia, claustrophobia, airplane phobia effective. The key to this piece is the design of the scene content and the strength of the immersion.
In China, psychotherapy is still not taken seriously. According to 2013 data, the number of psychiatrists and nurses per 100,000 population is 13.7 and 6.5 in the United States; 1.53 and 2.65 in China; the number of clinical psychologists per 100,000 population is 31.1 in the United States, and China’s current statistics are 0.18.
According to the World Health Organization, China still belongs to countries with high suicide rates (suicide rate is greater than 16 per 100,000 population). Now we can often see news of official suicides and student suicides. The actual situation is not optimistic.
Even in a strict sense, there is no such thing as a “psychologist†in China. There is no such thing as a “psychologist†in China’s official professional qualifications. Only psychological counselors and psychotherapists are currently confused in the country by psychologists who are not aware of the facts. Strictly speaking, only the latter can be roughly equivalent to a foreign psychologist, while the former is not. One of the most obvious differences is that counselors do not have the right to prescribe, while psychotherapists do.
And some of the so-called psychiatrists in China are swindling and swindling, just like the inferior equipment in the VR market, destroying the image in the minds of the people, making them more exclusive to psychotherapy.
However, with the gradual development of the economy and the improvement of the overall quality of the people, psychological problems will be more and more important, so the long-term potential of this market is also expected.
Commercial market potential of “VR+Medicalâ€
Finally, talk about the potential of the “VR+Medical†ToB commercial market. HTC previously invested $11 million in the US virtual reality medical company Surgical Theater. According to a report released by RnR Market Research in late 2015, the composite growth rate of the global virtual service market for medical services will reach 19.37% during 2014-2019.
The US research institute IndustryARC believes that the total value of the VR/AR healthcare market in 2014 will be approximately $1.2 billion, and will reach $2.54 billion by 2020, mainly from simulation training and rehabilitation.
Although there is no relevant data in China, the 2016 medical and health budget expenditure in China is 1,236.3 billion yuan. In the first half of 2015, the listed companies in the medical services market had a revenue of 5.8 billion, and 23 listed companies in the medical device sector achieved an overall revenue of 12.2 billion yuan. The former has a net profit of 600 million and the latter has a net profit of 1.4 billion.
Due to its importance, the entire medical industry does not need to say much about the market potential. Everyone knows that the industry is making money. But for VR practitioners, wanting and cutting into this piece requires a lot of professional knowledge and a reliable medical partner. As far as VRZINC is concerned, there are some teams in China that are already designing related products.
Source: 163VR Evolution
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