With the arrival of the Dragon Boat Festival, the market and supermarkets have gradually entered the eyes of consumers. This year's rice dumplings are different from those of previous years, and their species are more diverse. Especially on fillings, businesses have done enough articles. Seafood stuffing, ice cream filling and other eye-catching attract many consumers' attention. According to industry insiders, at present, the dumplings have gradually become a kind of daily snack foods, and they are even closer to people in terms of price and type.
Market: Types of stuffing "Swords go slant"
This year's June 20th is the annual Dragon Boat Festival. It is of course not possible to be inseparable from this festival. With the arrival of the Dragon Boat Festival, the nephew in the market has begun to “competitionâ€, especially in the fillings, the various businesses “swords go on the front,†playing a new type of play, more diverse.
On May 27th, the reporter visited a number of large supermarkets, including Auchan and Wumei, located in Xihongmen, Daxing District, Beijing, and saw the crickets have been released early. Although most of the dumplings currently on sale are based on traditional bean paste and candied dates, today's dumpling fillings can be described as full of tricks. Seafood filling, ice cream filling and fruit filling have attracted a lot of attention. The reporter saw a lot of spending stopped at the counter to watch. The reporter interviewed a salesman in a supermarket. The salesperson told reporters, “Most people still buy dumplings and preserved dumplings, but many young people choose to taste like ice cream fillings and fruit dumplings, and this There are more and more people buying new fillings."
At the same time, the reporter logged in to several large e-commerce shopping sites such as Taobao and Jingdong, and saw that the types of dumplings for online sales were more ingenious. Not only were there fruit and vegetable fillings, but also fruit shops, butchers, curries, etc. were referred to by netizens as "heavy tastes." The dice. The reporter got in touch with a customer service employee who sells dumplings called “Harvest Fruitâ€. The customer service staff told reporters, “Most people still haven’t eaten novelty fillings, and many customers will try to give it a try. To buy, but according to customers, some people like it, some people do not like it, or look at personal taste."
Consumer: More curious
Accustomed to the old style of dumplings such as glutinous rice, jujube, and red bean paste, some consumers who have tastes and ugliness will feel tired of eating. In the face of various new varieties of rice dumplings, consumers think that it is more “curiosity†to attract them.
In a number of supermarkets, the reporter saw a lot of consumers who went to pick dumplings, many of whom chose dumplings with different fillings. One of them, who lives in Xihongmen, Daxing District, Beijing, said in an interview with an interviewer Yang Jun, a consumer in the service industry, “I have never seen a dumpling of ice cream, but there are also various flavors, such as yogurt, vanilla, and strawberries. , mango, blueberry, etc., the price is not very expensive. The family's children love to eat these bizarre, intends to buy some to go back to the children to try.†Yang Jun thinks that buying novelties is only to satisfy his curiosity. "After all, it was the first time I heard that there was such a stuffing dumpling, so I still want to buy something to taste what it tastes like," Yang Jun said.
Similarly, Liu Xiaomin, a consumer who lives in Liangshan University Township, Fangshan District, Beijing, told the reporter that “I used to eat only red bean paste and jujube stuffed stuffed meat. I don’t even eat meat. I’ve eaten so now. The bizarre nephews still want to taste good foods. For instance, I haven't eaten seafood dumplings before. I'm going to buy some of them and I feel that there are still many kinds of novelty dumplings this year."
Insiders: Gradually becoming snack foods
As a traditional food for the Dragon Boat Festival, dumplings are still one of the foods that consumers must purchase each year. In recent years, in order to cater to the young people's fashion preferences, brands have made innovations in their tastes. Not only put fruits, vegetables, meat, etc. into the dumplings, but also the introduction of "ice brown". Chen Hao, a Beijing-based brand marketing manager, told reporters that “Scorpions are different from seasonal foods such as moon cakes, and they have gradually become a kind of daily snack food. There are more and more types, and they are launched in order to meet the tastes of more consumers. All kinds of new products. At the same time, they are also relatively friendly to people."
At the same time, Chen Hao also said, "Although the types of scorpions are gradually increasing, the customs of eating dumplings on the Dragon Boat Festival have not changed since ancient times. We eat not only rice dumplings, but also food or memories. It is a tradition."
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