At the door of the office of Liu Yinglong, the chief physician of Beijing Anzhen Hospital, there were hanging a publicity board on each of the two walls facing each other. The eye-catching positions of the two panels each have a two-dimensional code, which respectively indicates the process of attention of the “Good Doctor Online†website and the “V Doctor†App. Liu Yinglong feels that both platforms are good and willing to recommend them to their patients.
But since the first half of this year, the industry has encountered a cold winter.
Medical network platform encountered a one-size-fits-all approach
Things should start from the beginning of this year. In January, a video called "Girls angered the hospital dealer" was circulated on the Internet, which caused great repercussions. The Beijing Municipal Health and Family Planning Commission issued a notice prohibiting doctors from cooperating with commercial companies to register and increase their registration. The main target of the attack is that the traffickers use the medical app to sell high-priced sources to patients.
In late February, the Beijing Municipal Hospital Administration also stipulated that hospitals in Beijing should not cooperate with commercial registration networks on their own.
In May, the Wei Zexi incident continued to ferment. Under the dual influence of policy and public opinion, some hospitals have explicitly requested all doctors to withdraw from the commercial network.
In mid-March, a doctor from a well-known hospital in Beijing posted an announcement entitled "Farewell" on the personal website of "Good Doctor Online": "Receive the hospital notice, request full evacuation of the network consultation, say goodbye, can't I am sorry to serve you!"
"According to the requirements, we have to decouple from all websites." Liu Yinglong said. At the same time, many doctors have also closed online consultation, telephone consultation, appointment time and other services on various medical network platforms.
However, Liu Yinglong still insisted on answering the questions raised by the patients on the “Good Doctor Online†website. The bottom left corner of his personal homepage shows that more than 14,000 people visited the previous day. He told reporters that more than 10,000 are only averages, and the maximum number of visits will exceed 20,000.
"I think there is nothing wrong with the doctor answering the patient's question. What's more, we are not profiting from it." Liu Yinglong said. Even so, someone reminded him: "You have to be careful."
A doctor told reporters that he had asked the relevant person in charge, how many medical network platforms in China? The answer is a few thousand. How many suspected websites and doctors share the benefits? The reliable data is said to be 30. "That is a good way to directly check these 30 websites. Why bother?" This is where he can't figure out.
To this end, the reporter visited some first-line medical staff.
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