Apple Forces Mobile Healthcare to Redefine Industry Ecology

Apple brought the medical project ResearchKit at the March 10 conference. This project is particularly low-key when the eyes of the media, investors and the general public are all gathered in the Apple Watch. However, the importance of this project is not lower than any new products Apple has released in the past.

ResearchKit is Apple's software infrastructure for medical researchers. Compared with iHealth, which is aimed at personal health monitoring, in the current medical research, there are many limitations of the survey data, the first time for external medical experts to obtain specific users from iPhone (there are 700 million iPhones available worldwide) Big data to help human medicine and drug research, through the cooperation of the world's top medical institutions to build a strong database for further medical research and diagnosis.

In June 2014, Apple has launched the HealthKit initial layout medical industry . At present, there are more than a dozen top medical companies in the United States to launch the HealthKit service pilot project to establish a patient health information database for the hospital. At the same time, more than 600 developers have integrated HealthKit into their health and fitness applications. HealthKit is just a healthy data platform for ordinary users and medical institutions and developers. The significance of ResearchKit is even more profound. It really launches the mobile medical mechanism, and the core role in this process is doctors and medical researchers who can really solve patient-related problems or propose treatments through the mobile app.

Currently, Apple is working with some leading hospitals to jointly develop and test ResearchKit, and first launched five applications for different conditions: mPower (Parkinson's syndrome), GlucoSuccess (diabetes), MyHeart Counts (cardiovascular disease) ), Asthma (Asthma), Share the Journey (Breast Cancer), etc. From April, the ResearchKit tool will be fully open to third-party developers, and developers will be able to use this interface to develop more apps for various diseases. According to Bloomberg News, less than 24 hours after the launch of Apple, 11,000 people have completed the registration of My Heart Counts.

Apple's heavyweight layout in the mobile medical field will have a profound impact on the domestic mobile medical field.

According to the “2015-2020 China Mobile Medical Industry Market Prospect and Investment Strategic Planning Analysis Report” published by Prospective Industry Research Institute, domestic mobile medical care is still in the initial stage of development, and its development speed is relatively fast. The scale of domestic mobile medical service market in 2011 It is only 1.58 billion yuan, and will reach 4.23 billion yuan in 2015, with an average annual growth rate of more than 25%. In 2014, the Internet giants, capital markets, entrepreneurs and pharmaceutical companies entered the field in a big way, and it was called the first year of mobile medical care.

Apple Forces Mobile Healthcare Redefines Industry Ecology

Chart 1: Domestic mobile medical (services) market size and forecast for 2011-2017 (unit: 100 million yuan, %)

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