On the bank of Tianmu Lake in Puyang, Jiangsu Province, the event focused on women's breast health. The organizer is not a hospital or other medical institution, but a company that has been known for producing and operating video film – Fujifilm Investment Co., Ltd.
Why do film companies pay attention to the health care industry? Through interviews, the reporter learned that the company that started with photographic film, based on the core technology accumulated in the film field, boldly tried to cross-border transformation, not only successfully resisted the impact of the digital wave, but also realized medical and life sciences. Diversified developments in printing, document processing and digital imaging. In China, they have also eased the challenge of public health in the process of urbanization through the use of advanced medical technology.
Today, Fujifilm has pinned its hopes for growth in the medical field, and in 2014 it ranked among the world's top 500 with a revenue of US$24.36 billion. Fujifilm's new growth story is worth listening to for Chinese companies that are exploring the path of transformation.
Entering the medical industry in an all-round way
With the rise of digital imaging technology, the traditional film industry has rapidly declined. Relevant data shows that after reaching the peak of the market in 2000, the film industry has dropped sharply by 25%-30% per year. For film companies such as Fuji, Kodak, and Lekai, which are in the midst of the great wave of change in the times, it is undoubtedly a digital "tsunami." How to survive? How to stand on? Become a problem for this type of business thinking.
In 2014, Fujifilm Group established its 80th anniversary. Founded in 1934, Fujifilm Co., Ltd. is truly accepted by the Chinese people. It is a Fujifilm printing shop that can be seen everywhere in the streets of the country at the end of the last century. It has a high market share in the Chinese market. However, in the late 19th and early 20th centuries, with the application of the digital wave in various fields, Fujifilm successfully completed the successful transition from traditional film to digital products, and has entered the medical industry in an all-round way in the new century, making the transformation more thorough.
The transformation of Fujifilm is not blind. They did not completely abandon the original technology in the process of transformation, but fully utilized the advanced technology. It is well known that when people use traditional medicines, they are prone to side effects. The reason is that the drugs cannot reach the location of the disease where the disease is located. Therefore, Fujifilm thought of using a proprietary technology called "FTD" to make up for this shortcoming. This technique was originally used in the printing of photographs, and it is possible to timely and appropriately deliver the components required for development to a designated position while maintaining the desired color of the film fresh and stable. "Fujifilm entered the medical field with the advantage of X-ray film as early as 1936, and in 1983 used its digital imaging technology to create the world's first practical computer radiology diagnostic device FCR, leading the world's medical imaging into digitalization. The era." Fujifilm (China) Investment Co., Ltd. President Ota Yahiro said.
Today, Fujifilm invests its key resources and energy into the medical life sciences business. In 2006, Fujifilm proposed a new corporate philosophy, using advanced products, services and technology to bring people's quality of life to Fujifilm into another fast-growing path. In March of that year, Fujifilm acquired two French medical equipment companies. Subsequently, more than 10 acquisitions and mergers were completed in the medical field, which led to a sharp rise in the medical and health industries. With the rich product line of medical diagnostic equipment, the field of regenerative medicine, and the self-developed medicines entering the clinical trial stage, Fujifilm has also made great achievements in the fields of medicine and medicine. Ota Yata believes that investment in the medical and health field is the highlight of Fujifilm's transformation. In 2012, Fujifilm Group officially entered the ultrasonic diagnostics market by completing a subsidiary company of Sonor Sound. Based on Fujifilm's unique technology and the ability to popularize the use of ultrasound equipment at medical sites, Fujifilm is committed to enabling future portable ultrasound diagnostics by combining Fujifilm's superior imaging technology with its global distribution network. Technological innovation and business innovation of equipment.
At present, Fujifilm Holdings Co., Ltd. has 11 business areas, and the medical industry is becoming a core business of the Fujifilm Group. Including endoscopy, medical IT, radiographic diagnosis, ultrasound, in vitro diagnostics (IVD), and contribute to the development of medical diagnostic technology through rich and unique medical products .
On April 30, 2014, Fujifilm Holdings Co., Ltd. released its fiscal year 2013 financial report, showing that the company achieved sales revenue of US$24.4 billion and operating profit of US$1,408 million for the whole year (April 1, 2013-March 31, 2014). . Among them, Life Health has brought sales of 382 billion yen to Fujifilm, accounting for about 16% of the group's total turnover. It is 85% more than 10 years ago and has become the second largest business area for company sales.
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