At the first "Guangdong Sino-Foreign Famous Wine Culture Festival" being held, many citizens were surprised to find that they could only buy 100 yuan or so imported wine of good quality and good taste. "As the market becomes more mature and network technology develops more and more, the price of imported wine is becoming more and more transparent," said Zhu Sixu, deputy director of the Bureau of Alcoholic Wine Monopoly of Guangdong Province and chairman of the Provincial Liquor Industry Association, which means that after many years of market Cultivating and competing for capital, importing the wine industry or will bid farewell to the era of profits.
Spread profits derived from the lack of information <br> <br> According to the reporter, currently the world's traditional wine producing countries appear serious excess capacity situation, and the rapid growth of China's wine market has attracted the attention of global wine company. Due to the strangeness of this consumer field and the psychology of some worship customs, imported wines have been put on a “high value†aura regardless of their value.
“The price of low-end wine imported from a bottle is taken as an example,†Wang Huidong, chairman of Guangdong Famous Wine Chain Co., Ltd., revealed to reporters that the wine imported into China from the original bottle was calculated based on landed costs, which was the cheapest at around 1.3 euros. Warehousing, transportation, labor costs, etc., retail prices only need to be sold for about 40 yuan, and wine merchants can get a reasonable profit of more than 20%. However, the reality is that a lot of information is relatively lack of the Mainland, especially the third and fourth tier cities, selling prices are very chaotic, there are some profits.
Another dealer who has been engaged in the import of wine for many years also stated that, in foreign supermarkets, cheaper wines are worth more than 1 euro per bottle, and they can be sold for 5 or 6 euros slightly better, which translates to tens of yuan. The part of imported wine bought on the domestic market is sea trash wine, which costs only ten yuan. They had become high-end wines on the table through the reseller's hands, and their value increased by seventy to eighty times.
Less than 300 yuan wine sales doubled <br> <br> but this phenomenon seems began to change. As more and more imported wines are consumed, local consumers begin to have more knowledge and understanding of the products, and the consumption structure of wine has also changed. When interviewed, the reporter learned that compared with previous years, only the phenomenon of famous wines such as Lafite and Baima has been speculated. Now consumers are more sensible when selecting imported wines. A dealer survey found that compared with last year's Mid-Autumn Festival, sales of famous wines fell by at least 60%, while red wine prices ranging from RMB 100 to RMB 300 greatly filled the vacant market and sales volume at least doubled from last year. .
"With the growth of regional distributors and the maturity of distributors across the country, the prices of imported wines have gradually become transparent, and we are bidding farewell to the era of profiteering." Wang Huidong said that the so-called "reasonable prices" means that through some resource advantages, measures such as reducing intermediate links are appropriate. Reduce operating costs, let profit to consumers. For example, imported wines are imported from foreign wineries in the original bottle, reducing the number of purchases from foreign sources to importers, first-tier agents, provincial-level agents, regional distributors, secondary wholesalers, and consumers. Link.
Zhu Sixu, deputy director of the Bureau of Alcoholic Wine Monopoly in Guangdong Province and chairman of the Provincial Liquor Industry Association, also believes that the low-profit wine business will be the trend of the times.
Spread profits derived from the lack of information <br> <br> According to the reporter, currently the world's traditional wine producing countries appear serious excess capacity situation, and the rapid growth of China's wine market has attracted the attention of global wine company. Due to the strangeness of this consumer field and the psychology of some worship customs, imported wines have been put on a “high value†aura regardless of their value.
“The price of low-end wine imported from a bottle is taken as an example,†Wang Huidong, chairman of Guangdong Famous Wine Chain Co., Ltd., revealed to reporters that the wine imported into China from the original bottle was calculated based on landed costs, which was the cheapest at around 1.3 euros. Warehousing, transportation, labor costs, etc., retail prices only need to be sold for about 40 yuan, and wine merchants can get a reasonable profit of more than 20%. However, the reality is that a lot of information is relatively lack of the Mainland, especially the third and fourth tier cities, selling prices are very chaotic, there are some profits.
Another dealer who has been engaged in the import of wine for many years also stated that, in foreign supermarkets, cheaper wines are worth more than 1 euro per bottle, and they can be sold for 5 or 6 euros slightly better, which translates to tens of yuan. The part of imported wine bought on the domestic market is sea trash wine, which costs only ten yuan. They had become high-end wines on the table through the reseller's hands, and their value increased by seventy to eighty times.
Less than 300 yuan wine sales doubled <br> <br> but this phenomenon seems began to change. As more and more imported wines are consumed, local consumers begin to have more knowledge and understanding of the products, and the consumption structure of wine has also changed. When interviewed, the reporter learned that compared with previous years, only the phenomenon of famous wines such as Lafite and Baima has been speculated. Now consumers are more sensible when selecting imported wines. A dealer survey found that compared with last year's Mid-Autumn Festival, sales of famous wines fell by at least 60%, while red wine prices ranging from RMB 100 to RMB 300 greatly filled the vacant market and sales volume at least doubled from last year. .
"With the growth of regional distributors and the maturity of distributors across the country, the prices of imported wines have gradually become transparent, and we are bidding farewell to the era of profiteering." Wang Huidong said that the so-called "reasonable prices" means that through some resource advantages, measures such as reducing intermediate links are appropriate. Reduce operating costs, let profit to consumers. For example, imported wines are imported from foreign wineries in the original bottle, reducing the number of purchases from foreign sources to importers, first-tier agents, provincial-level agents, regional distributors, secondary wholesalers, and consumers. Link.
Zhu Sixu, deputy director of the Bureau of Alcoholic Wine Monopoly in Guangdong Province and chairman of the Provincial Liquor Industry Association, also believes that the low-profit wine business will be the trend of the times.
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