The pressure on wine companies in 2012

The pressure from abroad is that the imported wine is influx. The wineries and clubs that are currently established to sell imported wine are everywhere, and the exhibition booths for imported wines account for 70% of the imported wines. The downward adjustment of tariffs on imported wines, the sluggish economy in Europe, the dredging and spreading of domestic import distribution channels, and so on, all contributed to the sharp increase in the number of imported wines and the price drop.

And from the domestic level is the pressure of overweight. The original pressure stems from the industry division of the wine industry and the tax burdens and industrial policies that can be enjoyed. Unlike foreign countries, wine companies in New China were classified as light industry on the day they were born.

There is also increasing pressure from raw materials. It is precisely the pressure from the land. Foreign wineries are generally affiliated with individuals or cooperatives and start with vineyards that benefit from wine. The domestic wine companies are different groups that are related to and conflict with the interests of fruit farmers. Output, quality, price, and supply, these very unstable factors have existed for a long time, and have not yet been well resolved. Even the enterprise + base + farmer model still has hidden concerns. The accelerating urbanization and the speed of rural land transfer have given the original grape growers more choice. For those wine companies located on the coast and in the neighboring cities, the supply of grape raw materials is becoming increasingly unstable, and the cost of using the land will be higher.

In addition, the domestic wine industry has added two new pressures this year. One is brought about by the new “12th Five-Year Plan” of the wine industry, and the other is due to the new regulations on food safety.

Perhaps because of the industrial division, "planning" has increased the threshold for industry access, especially in terms of output and implementation requirements. In fact, although the original intention is good, planners have neglected the attributes of wine-producing agriculture and the characteristics of semi-handicrafts, and established access conditions too high. In wine-producing countries abroad, such as France, Italy, and Spain, small wineries abound, some produce more than a dozen tons a year, and facilities and equipment are not modern, but the wines they produce are distinctive and different. general. Exorbitant thresholds are not conducive to the development of specialty wines by domestic wine companies, and will also hinder the development of small businesses in the surrounding areas that feature wine production and tourism.

In 2012, there were many food safety problems in China, and they also involved wine companies. There is a saying called "Morality is high and law is the bottom line." Our wine and food safety should be set at the bottom line, but we must also set the bottom line scientifically, rigorously and in line with the characteristics and habits of similar industries in the world. At present, the domestic wine safety standards are somewhat ambiguous and overly stringent, and they are not in line with international standards. For example, there is a lack of explicit instructions on some commonly used excipients. After all, we are an emerging wine-producing country. It is a developing country. How can we overestimate ourselves so as to fall into a more unfavorable place of competition?

The new year is coming. Resolving these pressures depends on our wine companies themselves and on the government's relevant departments. These pressures stem from our policies and tactics after all. It is hoped that domestic wine production enterprises will have an improved production and business environment in the new year!