This year's mid-autumn moon cakes are mainly simple style

Bulk Mooncake Becomes the Leading Role of Gold and Silver Mooncakes

Less than a month after the Mid-Autumn Festival, the sale of mooncakes has become a big deal. Yesterday, the reporter visited the major supermarkets and shopping malls in the city and discovered that a few days ago, the counters for chocolate and flowers were all turned into moon cake counters. Compared with previous years, the “simple wind” of mooncakes has become more apparent this year. The price of mooncake boxes has fallen below 200 yuan, and bulk moon cakes have become the main characters. Traditional bean paste, lotus paste, egg yolks, etc. are still the main varieties. The gold and silver moon cakes that were once sold last year are hard to find this year.

Gift box price dives for sales

Yesterday morning, Carrefour supermarket Zhongguancun shop was facing the front of the four shelves, filled with various brands of moon cakes, of which two shelves are sold in bulk moon cakes. From the price point of view, this year's bulk moon cakes did not change much, ranging from RMB 7 to RMB 13 per piece. The well-known Beijing Daoxiang Village’s 110-g cans of GuangZhou jujube crescent cakes each sell for RMB 8 yuan. Rongyue cakes are priced at 11 yuan each and the price is unchanged from last year.

Supermarket sales staff said that compared to the past, bulk moon cakes have already been refined, and are no longer the traditional taste of bean paste, five kernels and other flavors. The quality of moon cakes such as green tea and fruit flavors that previously appeared in gift boxes has also been bulky. "People who buy moon cakes now eat their own food. Most of them buy bulk moon cakes," the salesman said.

At the same time when bulk moon cakes are selling, the prices of moon cake boxes have been lowered. The price of most moon cakes sold in the market is below 200 yuan. In Hualian Boutique Wanshou Road, the highest-priced hardcover gift box in the store sells for 498 yuan, while other gift boxes cost between 120 yuan and 200 yuan. At Wal-Mart's Big Bell Temple, the most expensive 880g gift box costs 288 yuan. Daoxiang Village's cheapest moon cake gift box is only 59 yuan. The moon cake gift boxes in major stores also have different price reductions. In the restaurants such as Dameimei and Hollyland, the moon cake gift products of this year are all within 200 yuan. “In previous years, gift boxes worth less than 200 yuan were sold well. From the current booking conditions, gift boxes below 200 yuan accounted for more than 70% of the total number of bookings.”

Gold and silver moon cakes are "cold" this year

In addition to the price cuts for mooncakes, the common packaging for mooncakes made of wood or metal has never been seen this year. Even the packaging of bamboo baskets is very rare. "Now everyone buys moon cakes have seldom looked at the appearance of packaging, especially a gift box of several hundred yuan, spending money on packaging can only increase the manufacturer's own cost." A person in charge of a moon cake production company frankly admitted.

There are also luxury mooncakes such as gold and silver. “Because gold and silver prices have fallen, gold moon cakes and silver moon cakes used for gifts last year were hardly sold this year.” Mr. Chen, a sales agent for mooncake agents for the past 10 years, revealed that high-end consumer demand for high-end moon cakes, gift boxes, and business group purchases is high this year. Both are subject to different degrees of influence, so mooncake manufacturers are fully committed to producing mid- to low-end price products.

Last year, Mr. Chen’s mooncake gift packages consisted of gold and silver moon cakes. When the goods were purchased, it was catching up with the high price of gold, reaching 370 yuan per gram. But when it was sold, the price of gold dropped to 360 yuan per gram. Although the business was good, it was actually He lost. This year, the price of gold has been declining. He dared not enter this market again. “The central government has restricted the consumption of the Sangong. Such gifts are now rarely bought.”

In addition, the luxury moon cake gift box of more than a thousand yuan is not only in supermarkets and specialty stores. The sales of moon cakes and gift boxes mixed with alcohol, tea, and tea sets are also very light, although many sellers have marked "free shipping". , "high discount" ads, but the current volume of such moon cakes are all only "single digits."