Jin Qi Shi's "Keeping Doors" cloud quality supervision department has launched an investigation

A few days ago, Zhejiang Jingwei reported that many consumers complained that the baby had developed rickets after eating the products of Guangzhou Jinqishi Nutrition Co., Ltd. This matter has caused many concerns.

Yesterday, the Guangzhou Municipal Bureau of Quality Supervision told this reporter that for the two products suspected of being suspected by the consumers in Zhejiang Province, Jinqi Shiyu Cod Liver Oil Capsules and milk calcium capsules, the law enforcement agencies of quality supervision agencies have conducted investigation and research in recent days.

A few days ago, Zhejiang Jingwei reported that many consumers complained that the baby had developed rickets after eating the products of Guangzhou Jinqishi Nutrition Co., Ltd.

Question one:

Is there a problem with product quality?

The reporter learned yesterday that the Guangzhou Bureau of Quality Supervision has stepped in to investigate the incident. The agency's correspondent told reporters that what they knew was that Jin Qi Shi’s cod liver oil and milk calcium capsules were imported from Norway. When the customs entered the customs, the capsules were already sealed in tin foil and belonged to finished products. In addition, the product will be packaged in Guangzhou, which means that these tin foils are packaged in different boxes in Guangzhou, and then Chinese characters are added. “The quality of such products is checked by the inspection and quarantine department.”

“Our batches of products have been inspected and quarantined, and they can be put into production only after they pass.” Yesterday, Miss Huang, Marketing Director of Guangzhou Jin Qishi, told this reporter. In addition, Jin Qi Shi also sent the products to the inspection institute in Guangdong and a Swiss third-party certification body for testing. The milk calcium product contains 60 mg of calcium per capsule.

Ms. Huang said that the company had sent someone to escort the child to the Children’s Hospital of Hangzhou University earlier. “The calcium indicators are normal, and only phosphorus is exceeded.” Ms. Huang said that the company is currently contacting the TV station in Zhejiang, hoping to get a response. List of children. She estimated that the Zhejiang Consumer Council will accept complaints and then identify responsibilities. The company will "fully cooperate".

Question two:

Is the marketing technique misleading?

Yesterday, a customer of Jin Qishi, Miss Li told reporters that he had bought Jin Qi Shi Cod Liver Oil at the baby supplies store in Middle Renmin Road in Guangzhou. The promoters introduced to her: “Eating this fish oil will make baby Grow smarter, increase DHA, and promote your child's brain development."

In the end, Jin Qi Shi sells himself as "nutrition product", "health care product", "child food" or "children's medicine"? Ms. Huang said that the company’s products are nutritional foods, not health products, and even less therapeutic drugs. However, she said that it is not ruled out that individual terminal sales staff will have mistakes in the transmission and confuse the concept of nutrition and health products.

Question three:

Is it a "foreign brand" status?

Jin Qi Shi in the end is not a "foreign brand"? Yesterday, the reporter logged in to the official website of Jin Qi Shi, you can see the company's cod liver oil introduction text: "deep gift from Norway." The “About Us” section shows that Kingkeys is a Chinese company that is based on local and integrated global resources.

However, some consumers reflected on the packaging of their products the words "New Zealand Kinsch Nutrition Research Center" supervised. Its official website, however, claimed that Guangzhou Jinqishi Nutritional Products Co., Ltd. is responsible for the operation of all products of the Jinqi Shi brand in China. what's the problem?

“Whether from the official website or the promotional video, we all say that we are a Chinese company.” Ms. Huang responded by saying that the information on the packaging was intended to reflect that the product was imported from Norway and that the New Zealand side conducted nutrient testing and formulation consulting. She said that companies do also have to register overseas, with the goal of "convenient integration of global resources."

Experts say rickets are generally due to calcium deficiency and vitamin D

Yesterday, Prof. Jiang Zhuoqin of the Department of Nutrition of the School of Public Health of Sun Yat-sen University told the reporter that children who suffer from rickets are generally caused by calcium deficiency and vitamin D. In the absence of vitamin D, calcium cannot be absorbed. Taking cod liver oil is to supplement vitamin D. .

Jiang Zhuoqin pointed out that both cod liver oil and calcium tablets are divided into three grades: drug-grade, health-care grade, and food-grade. The main difference is that the relevant levels of pharmaceutical-grade ingredients will be “higher”. In addition, the first two need to be approved by the relevant management department. For the calcium eat too much will get ridiculed, Jiang Zhuoqin gave a negative answer, but he reminded if there is a chance of excessive calcium to get kidney stones.