Xu Qingwu: Wuchang Rice is divided into five steps nationwide

Life News, January 11 News In recent years, the quality and price of Wuchang rice sold in the market have been uneven. How can we make Wuchang rice the first Chinese rice brand? How to use the Wuchang facilities to enrich the Longjiang winter vegetable basket, the current two sessions, the vice mayor of Wuchang City Xu Qingwu suggested that China should establish the second Shouguang, the North important vegetable wholesale trade distribution center. In addition, the "Wuchang Rice Expo Center" should also be established to create a cultural tourism in Dao.

In an interview, the reporter learned that Heilongjiang Province is one of the country’s important commodity grain production bases, and Wuchang Rice is the only company in the country that has “3 products for geographical indication protection products in China”, “certified trademark for agricultural product geographical indications” and “Chinese famous brand products”. Laurel's quality products. Wuchang Rice has not only become a representative brand of the rice industry in our province, but also enjoys a national reputation.

However, the current status quo is that each of the Wuchang rice companies has become a difficult climate and has also made it more difficult to control the market. A large number of high-quality resources flowed through the low-end channels of the wholesale market. Some small workshops even destroyed the brand, shoddy, fake rice, and fake rice. In addition to being counterfeited, due to the fact that grain merchants rely on hand-backs to make money, Wuchang Rice, which sells at a very high price in the market, is subject to the end market due to the fact that most operators do not have a complete industrial chain and lack high-end channels. A sign of trouble will cause rice enterprises to become migrant workers in the market.

How to strengthen the rice industry in high quality rice production areas, and further make Wuchang rice the first brand of Chinese rice to increase the overall economic benefits of Longjiang rice? Xu Qingwu, member of the provincial CPPCC committee and deputy mayor of the Wuchang Municipal Government, suggested:

The first is to build a large base. To establish a high-standard rice R&D center and comprehensively implement the modern rice industry core area construction plan, focusing on seed research and development, intelligent rice breeding, full mechanization, scientific and technological and social services, and deep processing of rice to achieve scale, quality, standards, and benefits. Synchronous promotion. Comprehensive application of green food rice cultivation model, the implementation of digital, information management.

The second is the formation of large groups. Through the implementation of the strategy of introducing large groups, it encourages large-scale rice industry groups to integrate small and medium-sized rice enterprises through joint cooperation and accelerate the integration of Wuchang rice.

The third is to build a big brand. Through large companies and large corporations, we combine the advantages of Wuchang Rice Resources with the popularity of large enterprises and economic strength to implement a big brand strategy and build China's first high-end rice brand.

The fourth is to form a big atmosphere. Planning and constructing the "Wuchang Rice Expo Center" with an initial capital of 350 million yuan to create a cultural tourism in the village. The use of high-tech means to carry "moon landing project" to achieve species optimization, further enhance the brand awareness of Wuchang rice, domestic top rice, leading the international trend of rice, to prepare for the "Wuchang rice festival" activities. The five-time rice brand summit forum was held to develop strong image endorsements and advertisements to increase brand influence.

The fifth is to cultivate large industries. Based on rice production and processing, the company will extend the rice industry chain and develop instant food products such as rice, rice flour, and rice porridge to increase product diversity. Develop related industries such as rice bran oil, biomass energy, logistics and transport, and cultural tourism to promote the strong development of high-quality rice in our province.

In addition to rice, Wuchang City, in accordance with the requirements of the “Implementation Opinions on Promoting the Development of the Vegetable Industry” of the province, Wuchang City implemented the “grain vegetable exchange” and “one circle and two belts” development strategies in the suburbs of Harbin to create the largest vegetable production base in the province. The target is that the vegetable industry has grown to 9 towns and villages, and there are 50 professional villages and 20,000 specialized households. The total area has grown to 186,000 mu, including 30,000 vegetable greenhouses (5000 greenhouses) and 27,000 mu. The total vegetable output reached 850,000 tons, and the output value reached 1.19 billion yuan. Vegetables have become another important pillar industry in addition to rice in Wuchang City.

Last year, Wuchang City focused on the construction of two vegetable gardens in Hongqi and Lalin. In half a year's time, a new standardized greenhouse of 2700 8000 mu was built and a "Chang Shou" brand trademark was registered. With the introduction of Shouguang's production model and technology, 700 factories have begun to produce food.

Xu Qingwu suggested that in order to promote the development of the Wuchang vegetable industry and to enrich the Longjiang vegetable basket, policy support should be increased, relying on open vegetables, relying on vegetable facilities, and focusing on the construction of “one heart and four gardens”. Among them, “One Heart”: To build a vegetable production and service center integrating R&D, intelligent seeding, quarantine testing, and technical services; “Four Parks”: science and technology parks based on scientific and technological demonstrations, ecological tourism, and agriculture and animal husbandry cycles; The logistics park is mainly based on the distribution of vegetables; the industrial park is mainly based on fresh-keeping, cold-storage processing, dehydrated vegetables and vegetables; and the life garden is integrated with village resources, expert buildings, science and technology buildings, and catering services.

The second is to promote the establishment of a vegetable wholesale trade center in northern China. At the junction of Hongqi Manchu Township and Lalin Manchu Town in Wuchang City, near the Black Dalu Road and the La Bin Railway Station, the “Northern China Vegetable Wholesale Trade Center” was established. The center can radiate Harbin, Qiqihar, Mudanjiang, Jiamusi, Daqing, and Changchun, Jilin Province. City, Jilin City and its surrounding areas and Russia's Far East region. The center was built as an important vegetable wholesale distribution center in northern China, and China's second Shouguang was built to stimulate the development of the vegetable industry in our province.