With the pace of "Internet +" moving forward and the pace of a new round of medical reform, China's medical care will usher in the opportunity of homeopathic transformation.
During the two sessions this year, Guangdong doctors obtained a major breakthrough in practicing more than one practice. Guangdong doctors were first “loosely tied†and became “limited free peopleâ€. It is not necessary to say much about the huge impact of the way medical resources are allocated and how doctor resources are allocated. On the other hand, under the background of the opening of the new medical reform, medical insurance, medical care, medical e-commerce, mobile medical care and the “touching the net†exploration in the whole big health field are also exploring new ways for medical reform. Today, I will use this topic to discuss the future of Internet + medical care and the current situation.
First of all, as the three main links in the medical service chain - doctors, patients and hospitals, there are several "pain points" that need to be resolved in every link. Internet technology has changed the way the medical industry operates with its own unique business logic, and promoted medical reform from the technical level of information flow. For example, by means of the Internet + this transformation means, when establishing a connection between hospitals, it means that the patient's medical records are digital, traceable, and sharable, which brings great convenience to patients.
However, we must also see that Internet medical care has faced the problem of unclear policies, insufficient business models and the current status of the hospital system in the current reality. The recent Dr. Chun Yu incident has only been one of many Internet medical entrepreneurial models, but it has a certain representativeness. At present, whether it is the Internet + transformational exploration of traditional medical care or the entry of entrepreneurs, there are different degrees of problems when they are troubled by policies, the business model is not mature enough, and the current hospital system is imperfect. The performance is that the profit model is not clear.
Secondly, similar to Guangdong's “relaxation†of doctors, Shenzhen, Dongguan, Zhuhai, Zhongshan and other places are also actively exploring the regional registration system for doctors, striving to achieve “free travel†for doctors in the province – doctors can go to other hospitals as long as they report Practice medicine without the consent of the hospital; as long as time and energy allow, you can practice more at the same time; hospitals can receive doctors from other hospitals as long as they are on file. This not only benefits hospitals, patients and doctors, but also benefits the new form of "Internet +" medical care.
However, from the current actual situation, on the one hand, some highly qualified experts and famous doctors are not patients. For this group of doctors, the application of multi-point practice is of little value. Secondly, for young doctors with insufficient qualifications. In fact, the market acceptance of multi-point practice is not high; on the other hand, in some well-known hospitals, the medical conditions and scientific research conditions provided by them are quite attractive, including the amount of consultation for the doctors themselves. The saturation has been achieved to some extent, and the existence of some "glass doors" has restricted the doctor's "free travel" to varying degrees.
Furthermore, the essence of "Internet + medical" is to alleviate the problem of information asymmetry between doctors and patients in a fundamental sense, improve efficiency, reduce resource waste, optimize user experience, and enhance the accessibility of quality medical resources. The simple needs of the patient can be satisfied in the light stroke of the finger, avoiding the unnecessary troubles such as time-consuming and labor-intensive queuing, invalid treatment and the like. Moreover, with the mobile medical platform display and evaluation system, patients can find reliable and satisfied doctors and establish long-term and deep connections.
However, judging from the current actual implementation situation, there are basically two problems: on the one hand, the degree of informatization of some hospitals is not high, or the previous information technology cannot meet the current Internet + technology integration requirements. As a result, some mobile Internet basic services are difficult to carry out effectively; on the other hand, a large part of the hospital itself is a closed loop, and there is no strong open driving force from the hospital itself. These factors restrict the current Internet + to varying degrees. The speed of medical advancement.
In addition, with the help of Internet + medical care, the unreasonable misalignment of medical resources in China will be expected to be improved in the free circulation of doctors, making scarce medical resources more efficient. Doctors can also achieve and expand their personal brand influence, and through the power of their brains and energy, let the knowledge be realized in the sun with dignity. This has provided strong support for the development of the medical industry, especially for the entrepreneurial team in the relevant medical industry, but also provides a fertile soil.
The trend of Internet + medical care has become more and more clear, and consensus has been formed to a certain extent, but at present, it faces different levels of problems in the actual implementation process. But I believe that with the continuous advancement of the Internet + medical care, the "Glass Door" will be gradually dismantled, the business model will be gradually improved, the technology will be more mature, and the beautiful future of Internet + medical integration will come. However, in the process of Internet + medical treatment, there is a factor that can not be ignored is the development of wearable medical equipment, which will directly affect the evolution of the Internet + medical service direction. With the help of Internet + medical care and the integration of wearable medical devices , a new, efficient and effective, anytime, anywhere harmonious ecosystem between “doctors + patients + hospitals + medicines†will be reconstructed.
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