Recently, US technology media TechCrunch reported that Jawbone, the wearable device leader who has the strongest strength to compete with Fitbit, will abandon the consumer hardware business dominated by smart bracelets and smart speakers, and switch to a higher-margin enterprise level. Medical services. In 2016, Jawbone experienced major layoffs, executives, and seeks to sell. Now it seems that seeking to sell without a door, only to break the wrist to survive, this ending is embarrassing.
Jawbone is the pioneer of wearable devices. It launched its first product in 2011. However, it started out early in the morning and was later brought up by Fitbit. In addition to the UP series-based smart sports health device, Jawbone also has a Jambox smart speaker series. Interestingly, in August last year, Jawbone COO Yves Behar also said on Twitter that the Xiaomi Bluetooth speaker clearly copied the design of the Jawbone Mini Jambox. At the time, Jawbone planned to sell the smart sports health business, retaining the smart speaker business, and now, Jawbone is not going to play.
JawBone Mini Jambox
Millet Bluetooth Speaker
Jawbone's exit from the wearable device market means that the wearable market really has no future? To some extent, this answer is yes. The quantified self-functions of wearable devices have been mostly implemented by smartphones. For example, the mainstream smartphone can be realized. People don't have to wear an ugly bracelet and charge it from time to time to realize the chicken rib function.
Both mainstream bracelet manufacturers and smart watch manufacturers have encountered bottlenecks in development. Many startups have quietly transformed or disappeared in 2016. Apple Watch also failed to save the market, the update is slow, the market is weak, and Apple is self-sufficient.
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