The wave of smart wearable devices has followed suit. From the JawboneUp and Fitbit without screens to the rushing smart watches, its form is diversifying. Now this wave has slowly penetrated into the traditional medical equipment field.
From the domestic market, MUMU wireless electronic sphygmomanometer , Kang Kang wireless sphygmomanometer, happy mommy fetal language instrument and other products have chosen to be introduced to the market in October, the first wave of health medical equipment Internet is about to surge .
According to data released by the China Center for Disease Control and Prevention, the number of hypertensive patients in China has reached 330 million, and the number of diabetic patients has exceeded 100 million. The prevalence and absolute number are the highest in the world, and hundreds of millions of people need to monitor physiological indicators through medical equipment. The proportion of young people in this group is growing.
In fact, Kevin Kelly, editor-in-chief of Wired magazine, proposed a trend of “self-monitoring†or “self-quantification†in 2007, and a large number of vulnerable groups such as patients and pregnant women are the most direct and rigid trend. Audience.
A large wave of Internet companies are entering this industry full of opportunities, but after visiting several related companies, the reporter found that the business is not good.
Internet company: Slow half-shoot still catches up with the concept bonus
"This year there are more new products, but mobile medical care has already been done." Happy Mommy CEO Tao Jianhui said.
Ji'an Medical, a domestic medical equipment manufacturer, set up a team in Silicon Valley in 2011 to develop iHealth-branded mobile Internet sphygmomanometers, weight scales, blood glucose meters, oximeters, etc., which reduce the size of traditional medical devices and Connected to iOS devices, the test data is transmitted to the smartphone and the tablet, and transmitted to the cloud to form big data.
Its domestic followers Kang Kang, MUMU and Connor cloud have been a year later than Jiu'an, but the difference is that the founders of the two are not from traditional medical manufacturers. MUMU is a cross-border project launched by Huaying Digital, the parent company of "Reading the World". Before that, Huaying was an authentic Internet company, and Liu Jing, the founder of Kangkang Blood Pressure, was an IBM architect.
Just as Internet TV and traditional TV manufacturers, the difference between the thinking mode of Internet people and the thinking of traditional manufacturers has the most direct difference. The price of iHealthBP3 electronic sphygmomanometer is 999 yuan, while the prices of Kangkang and MUMU are both At around 400 yuan.
Hua Yue digital CEO Chen Chi said that iHealth chose a more standardized iOS device on the terminal, while MUMU cuts in from Android. Even if the elderly in China use smart phones, it is generally a messy low-end model, suitable for different models. Matching is a big problem, and this is where the opportunity lies.
"APP adaptation takes a lot of work, and the talent structure and technical reserves of traditional manufacturers are not designed for this." Tao Jianhui said.
However, from the current profit margin of the medical equipment industry, it is still profitable to enter the hardware. The CEO of a smart heart rate testing equipment company said that with the concept of mobile internet, the price of its products far exceeds the similar products on the market. The profit rate remains above 50%.
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