Acquisition of new trends in the wine industry

Under the four-wheel drive of policy, capital, market and technology, the domestic wine industry in 2013 may set off a wave of mergers and acquisitions, but this acquisition will be external. Agata Kaczanowska, a foreign industry analyst, said: “Because of fierce regional competition and the economy is not booming, especially in emerging markets such as China and India, there has been rapid growth in consumption. Many new wine regions in the old and new world are facing the fate of being acquired and merged. These buyers are mainly from China, India, etc. Changes in European regulations will also stimulate acquisitions."

According to experts, from the perspective of imported wines, bottling and selling, purchase of overseas wine bases, control of production sources, further guarantee of wine quality, reduction of production costs, and enhancement of independent management rights, it will become a new development trend of the Chinese wine industry in 2013. With more and more domestic wealthy classes, business owners and distributors investing in wine and acquiring overseas wine bases will also increase. At present, Italy, Australia, Chile, Argentina and other old and new world wine industries are in surplus. A small and medium-sized winery is selling for about 30 million RMB. It is not too difficult for the domestic wealthy who holds hundreds of millions or even billions of assets. Things. In the past one or two years alone, Xiamen Weston Wine Company has purchased three bases for foreign wineries.

In short, looking ahead to 2013, in a complex domestic and international environment, the development of China’s wine industry is still affected by the economic situation at home and abroad that is not yet booming. The domestic wine industry is saying goodbye to high growth and the profit margin has been reduced in the short term. It is also difficult to reverse. At the same time, domestic wine enterprises are facing many opportunities such as accelerated investment, strong consumer demand, market standardization, and higher production and marketing levels. It can be said that in 2013, the opportunities and challenges of the Chinese wine industry coexist.