Wines with high prices, high-grade rice wine, and factory prices will increase by 10% in the next month

During the Mid-Autumn National Day, traditionally the peak season of consumption, especially the alcoholic beverage market, high-end liquor led by Maotai has rushed to the mid-autumn price.

Now, the wind of prices has spread to the field of rice wine.

High-end rice wine "11" from the price adjustment

Recently, Gu Yue Longshan, a leading domestic yellow rice wine company, issued an announcement that it will increase the ex-factory price of high-end rice wine products (non-gifted boxes) of more than 8 years old from October 1 this year, with an average price increase of 10%.

It is understood that Gu Yue Long Shan rice wine products have raised the factory prices several times since the beginning of 2010. The ex-factory price of altar packed wine products has been raised since May 2010. The average price increase ranged from approximately 8% to 9%; since 2010 On June 1st of the year, the ex-factory price of the Qing alcohol series and ordinary bottled wine products was raised. The average price increase ranged from approximately 6% to 9%. This time, Gu Yue Longshan will raise the price of high-end wine products by more than 10% over eight years.

For this price increase, industry sources said that although the price of rice wine and the Mid-Autumn Festival season is not unrelated to the arrival of the peak season, but its root cause is still the continuous development of the rice wine market, the price of raw materials such as glutinous rice and transportation costs continued to rise. In addition, with the rapid expansion of the rice wine industry, the value of old rice wine collection has gradually become prominent, and the hot market has also created room for its price increase.

Gu Yue Longshan also raised the ex-factory price for this time also expressed that it was influenced by the conditions of the yellow rice wine market and the increase in prices of raw materials and accessories.

Store has not received information

In response to news that Gu Yue Long Shan raised the ex-factory price, the reporter also visited some supermarkets in the city and learned about the sales of rice wine. At present, news of price increases has not yet been notified to the sales terminal.

In the Southern Building Tobacco and Wine Reporter, Gu Yue Longshan sold for 276 yuan for twenty years; it sold for 198 yuan in fifteen years; and sold for 136 yuan in twelve years. Sales staff said: "No specific news of rising prices, but the recent changes in the price of rice wine is still relatively frequent."

Reporters at the Carrefour Truth Avenue shop saw that compared with the variety of white wine varieties, the varieties of rice wine sold on the shelves were relatively small. Among them, the old-style mellow Shaoxing rice wine 500ml was priced at 63.30 yuan; the Kuijishan Huadiao wine was five years old. Collection 500ml, priced at 38.80 yuan. At China Resources Vanguard Daxie South Road, the variety of rice wine in the store is not very large. The price is generally not more than 100 yuan.

“We have not received the news of rice wine price increase. Since the average consumer does not know too much about rice wine, there are more liquor choices for gifts.” The sales staff at Carrefour Truth Avenue told reporters. In China Resources Vanguard, sales staff also said they did not receive specific price increases.

Wine still has room to increase prices

China Investment Advisor Food Industry Researcher pointed out that close to the Mid-Autumn Festival consumer season, yellow wine giant Gu Yue Longshan election at this time price increases, do not rule out the possibility of following suit. Regarding the development of the rice wine industry, in recent years, it has lagged far behind liquor, beer and other liquor industries.

The researcher believes that Gu Yue Long Shan, as a leading enterprise of rice wine, plays a role in benchmarking the industry. The price increase of its products is beneficial to the entire yellow rice wine industry, effectively increasing the overall price of the rice wine industry, achieving a certain degree of product upgrading, and breaking the low wine industry. End image. Of course, with the dissemination and promotion of rice wine culture, rice wine has become the new darling of the gift market and collectors, but the development of the rice wine industry still faces many difficulties. At present, the market price of rice wine is generally relatively low. Although there are also vintages, they are still inferior to the liquor industry in terms of their price and sales volume. This year, Gu Yue Long Shan raises the prices of its products. On the one hand, based on the current situation of rising food prices in recent years, the price of raw materials for glutinous rice rises, which increases the production cost of yellow rice wine. On the other hand, it mainly aims to create a new price system for rice wine.

Regarding the behavior of yellow rice wine following this trend, relevant experts said that since the entire yellow wine industry is still in the primary development stage, consumers do not have a high awareness of rice wine, and the rice wine market is not mature enough. These factors are all Become the key to limit the development of rice wine.

As far as the liquor industry is concerned, its high price and high gross profit rate are not congenitally formed. Instead, with the rapid growth of the liquor industry, leading enterprises have taken the lead in raising prices year by year. Therefore, for high-end rice wine, its nutrition, The spread of health and the gradual expansion of the market will all provide room for price increase for the entire rice wine industry. At the same time, the development of the rice wine industry needs to go through market development and marketing processes. The timely increase of prices for rice wine companies is the only way to achieve product upgrades and improve profitability.