With the arrival of the sales season before the Chinese New Year, many beverage companies have been unable to hold their breath and release the price increase. After a reporter visited a supermarket and convenience store in Shanghai, it was discovered that some beverages have indeed completed the price adjustment, but in order to retain the Spring Festival market, sales promotion is still continuing.
As early as last December, the price tag for drinks in many supermarket stores quietly changed. The reporter learned from Carrefour Supermarket recently that the price of Coca-Cola's carbonated drinks was only around RMB 5 in early December last year, but it has now been adjusted and the 2.5L Sprite sells for 6.79 yuan, but it was more than 4 yuan a few days ago. Promotional price of the bottle. At the Carrefour Dragon Dream shop, salespeople introduced that some beverage prices have been adjusted during the month, but many brands are also doing promotions in turn, so the price changes are very frequent. "I often just went up and down again to do a promotion."
Wahaha, the first to report price increases, recently stated that the price increase for all beverages was within 5%. The relevant person in charge of the Master Kong beverage brand also revealed that the full range of beverages owned by Master Kong, including the ice cream tea, bottled green tea, juice and bottled water, all ex-factory prices, will rise this month, when the terminal prices will also be raised.
Although some beverage companies have already raised product prices, some dealers have also taken advantage of price hikes because of the increase in manpower and transportation costs. However, after investigating the report, the reporter found that because of the continuous promotion activities before the Spring Festival, consumers will not be noticeable. Feel the increase in the price of beverages. Once the Spring Festival sales season has passed, the collective price increase of the beverage industry will soon come.
Almost all beverage companies mentioned "rising raw materials" for price hikes. According to the detailed statistics of rising costs by the China Beverage Industry Association, more than 60% of the beverages use agricultural products as the main raw material. Compared with the same period of last year, raw material prices for beverage agricultural products rose by more than 50% after the initial processing; in addition, beverage production The prices of various packaging materials required have also risen significantly. Zhou Sianran, a food industry researcher at China Investment Advisors, pointed out that for beverage companies, the biggest cost pressure comes mainly from rising prices of raw materials, including fruits, sugar, and packaging materials.
As early as last December, the price tag for drinks in many supermarket stores quietly changed. The reporter learned from Carrefour Supermarket recently that the price of Coca-Cola's carbonated drinks was only around RMB 5 in early December last year, but it has now been adjusted and the 2.5L Sprite sells for 6.79 yuan, but it was more than 4 yuan a few days ago. Promotional price of the bottle. At the Carrefour Dragon Dream shop, salespeople introduced that some beverage prices have been adjusted during the month, but many brands are also doing promotions in turn, so the price changes are very frequent. "I often just went up and down again to do a promotion."
Wahaha, the first to report price increases, recently stated that the price increase for all beverages was within 5%. The relevant person in charge of the Master Kong beverage brand also revealed that the full range of beverages owned by Master Kong, including the ice cream tea, bottled green tea, juice and bottled water, all ex-factory prices, will rise this month, when the terminal prices will also be raised.
Although some beverage companies have already raised product prices, some dealers have also taken advantage of price hikes because of the increase in manpower and transportation costs. However, after investigating the report, the reporter found that because of the continuous promotion activities before the Spring Festival, consumers will not be noticeable. Feel the increase in the price of beverages. Once the Spring Festival sales season has passed, the collective price increase of the beverage industry will soon come.
Almost all beverage companies mentioned "rising raw materials" for price hikes. According to the detailed statistics of rising costs by the China Beverage Industry Association, more than 60% of the beverages use agricultural products as the main raw material. Compared with the same period of last year, raw material prices for beverage agricultural products rose by more than 50% after the initial processing; in addition, beverage production The prices of various packaging materials required have also risen significantly. Zhou Sianran, a food industry researcher at China Investment Advisors, pointed out that for beverage companies, the biggest cost pressure comes mainly from rising prices of raw materials, including fruits, sugar, and packaging materials.
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