As if the spring breeze came, the dazzling Internet medical platform has blossomed everywhere. Mobile medical services such as online registration, online consultation, online drug purchase and other functions are subverting the traditional medical treatment mode, trying to use Internet technology to provide people with multiple choices for medical treatment. Shan Pengan, director of the Hejun Group Medical and Medical Research Center, said that according to incomplete statistics, the number of mobile medical apps in China has exceeded 2,000.
In terms of market size, in 2014, China's mobile medical market was 3 billion yuan. In 2015, this figure was about 4.5 billion yuan, with a growth rate of 50%. With the rapid development of the O2O market and smart wearable devices, the pace of development of the mobile medical and health market will increase significantly in the next few years. Some institutions predict that the market size will grow to 8 billion yuan in 2016, and this scale will reach 13 billion yuan in 2017.
Guo Fanli, research director of China Investment Consulting, said that mobile medical care is still in the market cultivation period. Enterprises are in the stage of burning money, and few have realized profitability. Enterprises are more dependent on capital. The profit model is still unclear. The profits of foreign mobile medical care mainly come from the four targets of pharmaceutical manufacturers, doctors, hospitals and users. At present, most of the profits of domestic enterprises are derived from traffic advertising and traffic sharing. Some insurance companies are actively exploring the Caesar model of the United States.
Under the Internet wave, the traditional medical treatment model will still exist, and Internet technology will certainly be the engine to promote the diversity of medical services. What we are looking forward to is what is the mainstream service direction of the mobile medical market entering the mature stage, and how will mobile medical users benefit?
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